Day One - 9:00 A.M. to 5:00 P.M.

8:45 am – Welcome and Introductions

9:00 am – The State of the American Traveler: A Look at Leisure Travel Research and the Impact of Web 2.0 on Decision Making – The internet is moving well beyond its role as a travel research and booking tool for the consumer. It has now come of age as a primary decision influencer for many online travelers - as they are consulting reviews and opinions posted by other travelers. Learn more about current travel trends via our online travel panel and see how Web 2.0 is affecting the travel consumer.

Presented by: David Bratton, Destination Analysts with Chris Adams, Miles Media

10:15 am – Break

10:45 am - Blogs, Pods and Vods: Three Mediums that are a Must for the Marketing Mix – Resident blogger and podcaster, Bill Geist, will talk about why these mediums are a must mix for your current marketing strategy. He will review some of the travel industry’s best practices, discuss challenges and share some personal experiences in the world of online media within the travel industry.

Presented by: Bill Geist, Zeitgeist Consulting

12:00 pm - Lunch

1:30 pm - How Consumer Behavior is Changing Travel Search Marketing – Search marketing is as popular as ever, but the game is continually changing. Learn how blogging, Wikis, tagging and public relations are effecting search engine indexing. We will also discuss when a strong pay-per-click presence is best and how to achieve the highest return on your cost-per-click.

Presented by: Dave Serino, Gammet Interactive

2:15 – User Centric Web Site Design: Web Savvy Marketers are Tweaking Their Web Sites Based on Consumer Behavior – Web design has always been influenced by the consumer, but proper adaptation is needed to have an effective web presence in the Web 2.0 world. You will learn how to enhance your web presence based on current trends and review some of the travel industry’s best designs.

Presented by: Jim Rudny, JRudny

3:00 pm – Break

3:15 pm – Measuring and Monitoring: How to Enhance Your Online Research Programs – The wants and needs of travel consumers are constantly changing. Knowing their current habits and tendencies are keys to the success of your online travel marketing programs. In this session you will learn the best ways to collect consumer data, analyze trends and implement the results into future marketing campaigns.

Presented by: David Bratton, Destination Analysts

4:00 pm – Why RSS, Wiki’s and other UGC Sites Have What Travel Marketers Need – RSS is changing the way travel marketers are distributing information to consumers and web sites like YouTube, Wikipedia and Web Shots are taking content to new levels. Learn more about optimizing these channels and harness the power of user generated content.

Presented by Chris Adams, Miles Media

4:45 pm – Brief Q and A with Presenters

Day Two, Friday, August 3 - 9:00 A.M. to 1:00 P.M.

9:00 am – The Growth of the Mega Social Network Web Sites within the Travel Industry: How These Review Sites are Getting More Personal – Social networking and peer review travel sites continue to grow at a rapid pace and many consumers won’t make a travel decision without consulting their "peers". Learn how these sites got started, see the industry best practices and learn more about what is on the UGC horizon.

Presented by Martin Stoll, GoSeeTell Network

10:30 am – Break

10:45 am – e-Mail Marketing: Understanding and Maximizing Deliverability – Each day, SPAM filters, internet service providers and message design have a great impact on the delivery of your e-mail newsletters. We’ll share the current state of the e-mail industry in terms of delivery and provide some tips on getting your message through.

Presented by John Kirk, nTarget.com

11:30 am – Mobile Travel Marketing: Are We There Yet? – We’ll discuss how mobile advertising and search marketing are conducted via hand held wireless devices and provide some tips on adding it to your future marketing campaigns.

Presented by Bill Geist, Zeitgeist Consulting

12:15 pm – Brief Q and A with Presenters

12:30 pm - Conference Adjourns    

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